Cherie Anderson is a veteran tour director, travel trainer, and founder of Professional Tour Management Training (PTMT). With over 30 years in the industry, she has guided tours across the globe and trained thousands of professionals to launch successful careers in travel. Cherie blends deep industry experience with a passion for personal connection, storytelling, and now—smart tools like AI that help tour professionals save time and elevate service. She believes that technology should enhance, not replace, the heart of travel: people, connection, and discovery.